Why use topic clusters? Topic clusters make your content easier to browse for search engines and website visitors, and they're great for that. Extensive content supporting a specific topic will increase your authority and help your site's popularity, which is one of the biggest concerns when ranking your site. Topic clusters make your website more likely to appear in , and keep website visitors browsing your website for longer. How to create topic clusters? Topic clusters include main topics, supporting content, and hyperlinks connecting them. You can organize your website content by breaking it up into topics, and make sure you have enough supporting content to ensure a thorough review of your main topics.
You can learn about the effectiveness and importance of video industry email list marketing anywhere. Indeed, brands are increasingly investing in marketing videos of all types because they are seeing good results. The number of marketing clips on social media is growing faster than any other type of video advertising. This is understandable as short videos have the highest ROI compared to other video types and media formats. Does this mean you should do short videos to be successful in video marketing? unnecessary. There are many types of marketing videos that may be a better fit for your goals. In this article, we'll explain the most popular video types and check when you should be using them.
The Most Popular Types of Video Marketing The Inbound Marketing Trends Report reveals which types video marketers prefer. Nearest interviewed companies are still making long-form videos. But most are adding short videos, mostly on social media. When asked what type of video marketers use to achieve their marketing goals, these are the most common: What types of video are marketers investing in? Graphics Not surprisingly, promotional videos are the top choice of marketers. After all, marketing is about selling products and services. Next up, according to the report, is the brand story. Product demos, customer case studies, and social engagement videos were also among the top five video content types.